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Author Archives: Liz Murray
Apple announce iBooks 2 includes iBooks Textbooks, iBooks Author and iTunes U
Apple made a much anticipated announcement about their digital book offering yesterday. The launch of iBooks 2, involving three new key components: Textbooks, iBooks Author and iTunes U. The iBook Textbooks promise to be dynamic, engaging and truly interactive. McGraw-Hill … Continue reading
Posted in Apple, e-book Conversion, e-publishing, e-readers, iBookstore, iPad apps
Tagged apple, iBooks 2, ibooks author, ibooks textbooks, iTunes U app
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Guide to uploading your eBook to the iBookstore
Uploading titles to the iBookstore is simple. Below details the process you will need to go through to get your title on the iBookstore. 1: Formatting of titles The format of each title needs to be ePub. We can provide … Continue reading
Posted in Apple, e-book Conversion, eBook Sales, iBookstore
Tagged book, guide to ibookstore, ibookstore, pub, sell, upload
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The basics of ebook marketing
It goes without say that the eBook is a fast growing phenomenon in the publishing world, yet one that has long been frowned upon by traditional publishing houses. The idea that a book can be published entirely online has become … Continue reading
Measuring Social Media Return on Investment
The growing use of the popular social media sites as business and marketing tools is something that is very much a 21st century phenomenon, and yet research has revealed that many companies do not pay attention to the art of … Continue reading
Posted in Blogging, Digital Marketing, Facebook, Google+, LinkedIn, Social Media, Twitter
Tagged measuring, reporting, retun on investment, social media
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Case Study: Crowood Press eCommerce website development
Publishers, Crowood Press already had an eCommerce website that worked functionally, but they required it freshening and also required additional updating functionality. The aims were simple, create a new website that showcased their titles more effectively, allow them to manage … Continue reading
Posted in Digital Marketing, Search Engine Optimisation, Website design and e-commerce
Tagged book, crowood, development, ecommerce, press, publishing, website
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