Author Archives: Liz Murray

Measuring Social Media Return on Investment

Posted on November 15, 2011 by Liz Murray

The growing use of the popular social media sites as business and marketing tools is something that is very much a 21st century phenomenon, and yet research has revealed that many companies do not pay attention to the art of … Continue reading →

Posted in Blogging, Digital Marketing, Facebook, Google+, LinkedIn, Social Media, Twitter | Tagged , , , | Leave a comment

Case Study: Crowood Press eCommerce website development

Posted on October 7, 2011 by Liz Murray

Publishers, Crowood Press already had an eCommerce website that worked functionally, but they required it freshening and also required additional updating functionality. The aims were simple, create a new website that showcased their titles more effectively, allow them to manage … Continue reading →

Posted in Case Studies - Website Development, Digital Marketing, Search Engine Optimisation, Website design and e-commerce | Tagged , , , , , , | Leave a comment

Case Study: Collins Ramblers Guides eBooks for Kindle and Apple Devices.

Posted on October 7, 2011 by Liz Murray

We are delighted to work on the eBook conversions for the Collins Ramblers series. They are available to purchase in both the Amazon Kindle Store and through the iTunes store. The requirement from Collins was to produce the eBooks to … Continue reading →

Posted in Amazon / Kindle, Apple, Case Studies - eBook Conversion, e-publishing, e-readers | Tagged , , , , | Leave a comment

About Facebook Sponsored Stories

Posted on October 3, 2011 by Liz Murray

Recently the publishers we work with have been asking about the Sponsored Stories feature in Facebook. It is a relatively recent addition to Facebook and is well worth considering using to promote activities on your page….. let me explain what … Continue reading →

Posted in Digital Marketing, Facebook, Social Media | Tagged , , | Leave a comment

The biggest Twitter mistakes publishers can make

Posted on September 21, 2011 by Liz Murray

Twitter has been a major success story of the past few years and has risen to the forefront of the social networking world, and while the business world has taken it to its heart there are some mistakes that are … Continue reading →

Posted in Digital Marketing, Social Media, Twitter | Tagged , , | Leave a comment