Barnes and Noble announced that it has 25% of the eBook market, not long after that it has unveiled their new small touchscreen eReader at BEA 2011 – “The Simple Touch Reader”.
Pitched to compete with the Amazon Kindle at $139, The Simple Touch Reader Nook is wifi only, as is the Kindle that it competes with at that price.
However, it’s got a few bells and whistles on the Amazon Kindle – firstly and one that we covet most, it has a touchscreen. We always find it so frustrating swopping from iPad to Kindle the fact that you can’t use touchscreen! The other benefit of a touchscreen is that there is only one button, so space saving. It is also smaller than the Kindle but it still has the same 6 inch screen, they’ve just reduced the outer area. Oooh and the battery life is twice as long, and it’s lighter than the Kindle!
There’s already rumours that Amazon will be close to follow with a new eReader launching in December, we think it will be along these more interactive themes. I doubt they will be that keen