Category Archives: Search Engine Optimisation

Posts about Search Engine Optimisation for websites, blogs and social media networks specifically aimed at Publishers.

The basics of ebook marketing

Posted on November 25, 2011 by Liz Murray

It goes without say that the eBook is a fast growing phenomenon in the publishing world, yet one that has long been frowned upon by traditional publishing houses. The idea that a book can be published entirely online has become … Continue reading →

Posted in Blogging, Digital Marketing, e-book Conversion, e-mail Marketing, e-publishing, e-readers, eBook Sales, Facebook, Google+, LinkedIn, Search Engine Optimisation, Social Media, Twitter | Tagged basics, book, ebook, ebook marketing, marketing, publishing, social media | 1 Comment

Case Study: Crowood Press eCommerce website development

Posted on October 7, 2011 by Liz Murray

Publishers, Crowood Press already had an eCommerce website that worked functionally, but they required it freshening and also required additional updating functionality. The aims were simple, create a new website that showcased their titles more effectively, allow them to manage … Continue reading →

Posted in Case Studies - Website Development, Digital Marketing, Search Engine Optimisation, Website design and e-commerce | Tagged book, crowood, development, ecommerce, press, publishing, website | Leave a comment

Digital publishing strategy stages for illustrated non fiction titles

Posted on September 28, 2011 by David Stephens

These stages can be run in parallel and obviously the priority/cost of conversion between front and back list and individual titles should be considered. Basic conversion of existing titles to digital – Ensuring you have digital rights for all of … Continue reading →

Posted in Amazon / Kindle, Apple, Apps, Barnes & Noble, Blogging, Digital Marketing, e-book Conversion, e-mail Marketing, e-publishing, e-readers, eBook Sales, Facebook, Google, Google+, LinkedIn, Mapping for eBooks, Search Engine Optimisation, Social Media, Twitter, Website design and e-commerce | Tagged digital publishing, ebook strategy, illustrated ebook, non fiction ebooks | 1 Comment

Explaining the Link Wheel

Posted on September 14, 2011 by Liz Murray

For SEO (Search Engine Optimization) and more importantly search engine ranking, using the link wheel method is a very powerful and most advanced way of achieving higher rankings. A link wheel basically is a method where you create content and … Continue reading →

Posted in Digital Marketing, Facebook, Google+, LinkedIn, Search Engine Optimisation, Social Media, Twitter | Tagged content, link wheel, strategy | Leave a comment

Making Social Media Incredibly Easy for Wolters Kluwer

Posted on September 8, 2011 by Liz Murray

Early in 2011, Wolters Kluwer were looking to develop their relationship with nurses directly with the aim of promoting their Made Incredibly Easy range of titles. We were asked to activate their campaign online through the development of a new … Continue reading →