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Category Archives: Blogging

Download your free eBook – Social Media Marketing – A Publishers Handbook

We have launched a FREE eBook to help publishers develop and grow their social media presence. The free eBook can be downloaded as a PDF or as an ePub file.  Click here to download your copy now. This Social Media … Continue reading

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Case Study: New Holland Publishers – Digital Strategy, Website Development + Social Media Implementation

New Holland Publishers were looking for help with their whole digital strategy. A catalogue website already existed, but it was clunky, not aesthetically pleasing and difficult to update. They were looking to move to an eCommerce website and additionally launch … Continue reading

Posted in Blogging, Case Studies, Case Studies - Social Media, Case Studies - Website Development, Facebook, Google+, LinkedIn, Social Media, Twitter, Website design and e-commerce | Tagged , , , | Leave a comment

The basics of ebook marketing

It goes without say that the eBook is a fast growing phenomenon in the publishing world, yet one that has long been frowned upon by traditional publishing houses. The idea that a book can be published entirely online has become … Continue reading

Posted in Blogging, Digital Marketing, e-book Conversion, e-mail Marketing, e-publishing, e-readers, eBook Sales, Facebook, Google+, LinkedIn, Search Engine Optimisation, Social Media, Twitter | Tagged , , , , , , | 1 Comment

Measuring Social Media Return on Investment

The growing use of the popular social media sites as business and marketing tools is something that is very much a 21st century phenomenon, and yet research has revealed that many companies do not pay attention to the art of … Continue reading

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Digital publishing strategy stages for illustrated non fiction titles

These stages can be run in parallel and obviously the priority/cost of conversion between front and back list and individual titles should be considered. Basic conversion of existing titles to digital – Ensuring you have digital rights for all of … Continue reading

Posted in Amazon / Kindle, Apple, Apps, Barnes & Noble, Blogging, Digital Marketing, e-book Conversion, e-mail Marketing, e-publishing, e-readers, eBook Sales, Facebook, Google, Google+, LinkedIn, Mapping for eBooks, Search Engine Optimisation, Social Media, Twitter, Website design and e-commerce | Tagged , , , | 1 Comment