On Wednesday 29th February 2012 Facebook announced that it was moving all Facebook Page’s over to Timeline Functionality. This had already happened for personal profiles, so it wasn’t a shock, although this time the period between updates on profile and updates on pages was very small, so a little surprising that it happened so quickly!
Anyway, for Publishers that have spent a while getting their Facebook pages looking nice and also convertible, here are the significant changes you’ll need to make to your page before the 30th March 2012. I’ve used some screen shot examples below, I as yet am to find a publisher website that has made the changes, so Coca Cola and Manchester United will have to do!
Cover Photo - You can now add a large cover photo to your new page layout. This provides an area to be creative in. The FB small print says that this photo cannot contain pricing, purchase or contact info or calls to action for liking or sharing. I imagine many will not know this and we will see these appear regularly. Your profile picture still remains, so watch how these two work together. Remember that this profile picture is still very important as it was what appears on the feeds when posts are made.
Larger Pictures on your newsfeed – not only are you getting a cover photo that gives you a whole lot of room for design driven Facebook Pages, the pictures that you post on your feed will also appear a lot bigger rather than just thumbs.
Apps replaces Tabs - your old tabs will change automatically to apps. The main change is in the layout, there are now 12 apps to use, 4 show at the top of the page (under the cover photo) the remainder are shown on using the downwards arrow. The dimensions have changed so you can now put images that are more relevant to content. It is still just as easy to add Fan and non Fan content, so keep using those great tools to help encourage users to like your page.
Default Tabs – You can now not sure a default tab to land your new users on. This used to happen a lot where new users would be defaulted to the Welcome Tab. If you are now running offers on your website etc, you can send them to an app you have created relevant by using the unique link the app provides.
Timeline Milestones – You can now track your publishing house history back as far as it goes. This new functionality gives great scope to remind users of your history and your world outside of digital!
We think that it’s a great change that will mean Publishers can really show who they are and the ethos / spirit and history of the company. Just make sure you use it to the best effect to make you stand out from the crowd.