Tag Archives: books

eBook Sales Models: Wholesale vs Agency

Posted on April 5, 2011 by Liz Murray

This is not a new topic, but it is something which is not always completely understood and it is a bit more complex than it appears on the surface. Wholesale model The wholesale model is the one we are all … Continue reading →

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6 fundamentals of website design & site usability audits

Posted on April 4, 2011 by Liz Murray

There are merely 6 fundamentals of website design that Publishers ever need worry about as follow: How easy is the site to use? How easy is it for each persona to find the information they need? How easy is it … Continue reading →

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Planning a Social Media Campaign for Publishing – A Brief Overview

Posted on March 23, 2011 by Liz Murray

Where to start Ok, let’s assume you’re fully on board with Social Media now; the benefits are for another article… So where do you start? First of all as a publisher you need to look at the titles you want … Continue reading →

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London Cycling Guide, an online success story!

Posted on February 15, 2011 by Liz Murray

Results of an Online Marketing / Social Media Campaign New Holland Publishers tasked LJ Interactive with a range of titles to promote through Social Media and Search. All have proved successful; one of particular note was “The London Cycling Guide”. … Continue reading →

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