PPC for Publishers

Pay per click (PPC) adverts are the links you find to the right and top of the natural search engine results. Adverts are placed in these positions by the search engine and you are essentially bidding on how much you are prepared to pay for a user clicking on your advert, which will take them through to your website. You only pay when the user clicks through to your website (hence pay per click). The basic premise with the PPC advert is the more you pay the higher you are listed.


The art of ensuring a balance between sales / leads and cost of the ads is a difficult one, and one that we have been practising for years now. We have a wealth of experience in managing PPC campaigns for publishers and other companies.


Optimising PPC campaigns for publishers


The heart of a efficient PPC campaign lies in targeting the most efficient keywords and phrases to ensure the cost of the click is minimal compared to the sales generated. This is how we optimise PPC for publishers and other clients.


We offer set up of PPC ads on three search networks; Google, Yahoo and MSN. We can set up any number of ads for you, either specified by for individual products / phrases, or for the whole of site. These categories can be specified by you or we can easily do this for you. A lot of testing and analysis is undertaken to ensure that the key phrases we target are going to generate you the leads / sales you would like (known as keyword research). Non-generic key phrases can all too often lead to high bounce rates, non converting traffic at a high cost, which can rack up the cost quickly. Finding the most effective, relevant key phrases for a specific page with the correct message is very important.


PPC ads are often more effective when specific landing pages are created to send the user to when they have clicked on the ad. We can facilitate these for you, ensuring your PPC ad campaign is of the highest quality.

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