Sell More Books
AAs paper book sales fall, using alternative methods to increase your brand and product awareness becomes increasingly important. We create digital products that promote your content and aim to push more sales through your traditional distribution channels. This is a great way of marketing to a new type of reader and creating a loyalty with new and current readers.
Content to help you sell more books
To help you generate more traffic to your website and thus more exposure or sales depending on your requirement, content can be added to your website about your subject areas. For example, if you have a range of gardening books, then why not add a selection of free information for your readers to consume. This will help you two fold. Firstly, it will help your search engine rankings for any number of key phrases (see more information on SEO), secondly it provides a great way to introduce readers to your content and entice them to want more, and thus make a purchase. We can facilitate this process for you.
Phone applications to help you sell more books
Phone applications, more commonly known as ‘apps’ can be developed relatively cost effectively to help you promote and sell more books. For example an iPhone application could be created to accompany a Cook Book launch featuring a number of chosen recipes. Users could download this for free and be provided with a link of where to purchase the book. Equally a paid for app could be created to work alongside this free app as an alternative way to generate revenue. This is a great method of targeting a range of potential customers that you may not reach through your traditional marketing techniques.
We develop phone applications in Apple OS (for iPhone or iPad) or Android depending on your requirements.
Website applications to help you sell more books
As a publisher, there is no doubt that you currently hold a large amount of content. Website applications can be created to give you a means of interacting with your readers and providing unique tools that encourage readers to engage with your brand again and again. For example if you publish a range of gardening books, an interactive website application could be added to your or a new website, to allow the user to choose the best flowers for planting in which season depending on their colour likes, soil type, etc etc. This would be a tool that a keen gardener would use again and again and thus provide the opportunity to market relevant titles to the user. This would fit in well with a niche social networking element on site, though this is not a necessity it could be a stand alone application.
Our experienced in-house team can develop website applications for any number of subject matters depending on your requirements.
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