SEO for Publishers
Search Engine Optimisation, or SEO as it is more commonly known, is all about increasing the non-paid for visitors (traffic) to your website. You can receive traffic to your site through paid for traffic, placing pay-per-click adverts, which can get costly. By using SEO you can ensure your site is more likely to be clicked through to – this is done by ensuring your site is ranked close to the top of search engines for chosen words and phrases.
Our history is in providing SEO for publishers, but we incorporate search marketing principles into almost all areas of online marketing for all clients.
For all the websites we design, one of the key success indicators is the amount of additional traffic being driven to a website via natural search. We develop all our websites with SEO in mind and this drives much of our website design and development work. Unfortunately a completely flash driven website that looks stunning will do you no good in the search engines and there isn’t much point having a flashy website if no one finds it.
Cost effective SEO solutions
SEO will improve the performance of your website and is perhaps one of the most cost effective forms of digital marketing that you can do. We develop an SEO strategy and report for your website; this will entail analysing your competitors, your content and the key phrases that you want to be listed for.
Once we’ve developed the strategy we will implement it is for a website we’re developing or your own already developed website. Although this can be completed as a one off project for your website we do recommend that SEO is an ongoing project. We can either continue working on the site over time to increase the visibility in the search engines, or provide training to in-house website content managers on how to add search engine friendly content.
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