Social Media for Publishers

No one can possibly have escaped the explosion of social media and web 2.0. Although these are a relatively new phenomenon there are already statistics proving the benefits of investing in social media. As publishers seek innovative ways to drive consumer engagement with greater efficiency, the integration of social media and search marketing offers a compelling opportunity for publishers to actively participate in social media and make their brand / titles a natural part of online conversation.

LJ Interactive currently manage social media campaigns for a number of publishers with titles promoted as varied as gardening, crime, medical, health, fitness, arts and crafts, autobiographies and many more. Contact Us to find out more.

Social Media Marketing Services
	Setup	Level 1 - Maintenance	Level 2 - Full social engagement
Microsite / Website Build
Shopping Cart and download of eBook functionality
Facebook - set up
Facebook management & updates/engagement
Facebook - profile banner and custom landing page design
Facebook ads campaign manager
Twitter - set up
Twitter - custom background design
Twitter management & update
Twitter - friend seeding
LinkedIn - company page/group setup
LinkedIn management & updates/engagement
LinkedIn ads campaign manager
Flickr - set up
Flickr updates/engagement
Google / Yahoo, MSN ad network management
YouTube - set up
YouTube management & updates/engagement
YouTube - custom background design
Video creation (limited)
Video optimization
Video submissions to other sites, i.e. Videojug, Vimeo etc.
Social profile creation on StumbleUpon, Myspace, reddit, Delicious, LinkedIn etc
Social bookmarking
RSS distribution
Squidoo lens
Hubpage creation
Directory submissions
Wiki promotion
Article - writing
Article submission
Press release - writing
Submission to online press release sites (free, paid submissions extra)
External Network Development
External Network Blog / Forum commenting
Blog set up including plug ins required
Feedburner e-mail signup (or other RSS service)
Blog social media promotion
Weekly blog posts
Brand reputation & community monitoring
Web graphic design work for existing websites & properties
Podcasts integration and promotion
Ratings and reviews E.g. Yelp
Photo sharing & presentation sharing
Yahoo, Quora (Q&A) development
SEO - onpage optimisation
SEO - offpage optimisation
SEO - on and offpage maintenance
SEO - affiliate creation and management
Monthly Reports
Email support
Phone support

Pricing Guidelines*	Around £1,500 one off fee, or around £1,000 if no microsite is required	From £1,000 per month	From £2,000 per month

*We price for each clients requirements, this diagram will hopefully give you a guideline cost for your needs, we appreciate you may already have some of these running. Any one or number of these activities can be costed separately, although we recommend that for a good level of success a minimum commitment is made to Social Media development.

What does Social media mean for publishers?

A Social Media campaign can help you build up closer relations with your target market. It helps you build a relationship by being relevant to what people are talking about, and it also helps you get under reader’s skin and get to know what makes them tick.

Social media may not always be about selling directly but it can ultimately lead to an increase in sales as consumers interact with you and learn to trust in you. Previously we have carried out social media campaigns for publishers allowing a closer relationship to develop between customers and the brand.

Social Media Campaigns

Social media campaigns usually focus on two main areas. Firstly, communicating directly with users through branded social media, for example, building Twitter audiences, YouTube accounts, Facebook pages and maintaining a search optimised online web presence amongst a few. Secondly, and most effective, building relationships with relevant social media networks, blogs, forums, feeds etc and working with them to promote the titles. Both these elements work in harmony together and both sides would preferably need addressing by any publisher.

Branded Social Media

Communicating directly with users through branded social media. We suggest starting with the following for own brand media:

Blog
Facebook Page
Twitter Feed
Youtube

Connecting With Established External Social Media Networks

A similar approach to the branded social media above but with an aim to build relationships with relevant external social media networks such as blogs, forums, official websites, non official web sites and reviewers.

Once the communities and individuals to target for a campaign are identified, it's time to start the conversation. There's no standard in with these contacts, contribute to, talk to and maintain contact with key networks through targeted conversations.

We recognise the need to speak to niche communities as well as large communities. Although niche groups will have small numbers, they may be more relevant to a title and can produce a better return on investment.

Typical approaches are as follows:

User offers
Competitions (allows e-mail database generation - make sure you ask for the relevant permissions to be included)
Book reviews
Offer of free content to use on site, serialisations etc.